Abercrombie Housing Association Rebrand
Interpretation of the brief
The project requires a rebrand for Abercrombie Housing
Association (AHA) that should be suitable for the chosen target market. This
would include the corporate identity with logo and stationery set (letterhead,
compliment slip and business card) all in maximum of 3 colours; sitemap and
website (working or visuals only); branded item for a promotional or
fund-raising activity.
AHA provides accommodation and support care for clients with
a range of support needs: learning disabilities, communication difficulties,
physical disabilities, dementia, autism and autistic spectrum disorder. They do
not stress that their clients are needy, but they encourage them to be as
independent as possible and to play a role in their community offered by the
association.
The project must include development process from annotated
mood boards to sketchbooks with conceptual roughs and visuals. Research of at
least 3 x A3 sheets is essential as well as 4 concepts developed in sketching
stage. The logo and brand should reflect the company’s support for independence
and socialization. The association is willing to start a fund-raising campaign
and promotion for their company, and this should include a branded item and
would include a tagline alongside the logo.
The target market consists of
potential service-users, their families and other professional workers.
The project must include the
following:
o corporate
identity;
o stationery
set (A4 letterhead, 1/3 A4 compliment slip, business card);
o sitemap
for website;
o fully
functional website (supplied on CD/DVD) or visuals for website;
o branded
item for a promotional or fund-raising activity;
o suitable
management system of all files and assets.
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