Graphic Design: Advanced - Evaluation

Graphic Design: Advanced

Evaluation

My own brief consisted of a range of greetings cards designs. The project targeted 16-34 year olds and required a different style from what is already on the market. As I finished my designs, I would like to look back and evaluate what I have done in the last few weeks.

At the beginning of the project I researched into illustration styles, watercolour techniques, photography and greetings cards. First, I wanted to go for a hand-made style and use other materials than paper. Then I researched into more styles and found great illustrators and designers and their work that inspired me.

I chose the theme for my cards: wedding, new job, new home and new baby. My target audience was 16-34 year olds, as the brief required. The brief also accentuated the fact that women buy far more cards than men, so I chose a more feminine style.

After choosing my illustration style I wanted to use watercolour and experimented with different colours and techniques. I was struggling for a while with the decision. Then after a couple of disappointment and success I finally got my expected result.

I went for different sizes for each card. I decided not to include any text as it would reduce the size of the target market and the recipients. I chose a nice textured paper for the outside of the card mounted on a card and a more plain paper for the inside. I also designed my own envelopes.

The time schedule I made at the beginning of the six weeks was very helpful, but unfortunately at the last 2 weeks I was not able to keep to it because of the other project we were working on. However I was able to finish everything in time.

In my opinion, the project went well, although I had some difficulties. My strengths are in illustration, but my weakness is that I am not always able to realize the expected result.