Graded Unit 2 - AHA: Stationery Set Research

I have some research on my Pinterest board Stationery Set.

Graded Unit 2 - AHA: Logo research

I have a couple of images collected to my Pinterest board Logos. This is just for the logo research.

Graded Unit 2 - AHA: time schedule

Project overview and time schedule

(Date)	(Aimed)	(Resources and materials)	(Achieved)
1st  week – Planning
Mon 22nd Jul 3 hours 12.30-15.30	Choosing the brief, Research on the topic, preparation	Internet, Access to the VLE, Printer Working at home
Tue 23rd Jul 3 hours 12.30-15.30	Interpretation, Context for the project	Dictionary, Internet Working at home
Wed 24th Jul 3 hours 10.00-13.00	Identification of the target market, Project overview, time schedule and resources required	Internet, Working at home
Thu 25th Jul 3 hours 11.00-14.00	Project overview, time schedule and resources required	Working at home
2nd week - Developing
Fri 26th Jul 3 hours 12.00-15.00	Research, Mood boards (on Pinterest)	Working at home, Internet, Pinterest
Sat 27th Jul 3 hours 13.00-16.00	Research, Field trip	Having a walk in the city centre, Visiting charity shops and similar organisations, Gathering ideas from logos and associations
Mon 29th Jul 3 hours 12.30-15.30	Research, Library	Going to the college library
Tue 30th Jul 3 hours 12.30-15.30	Research, Mind map	Internet, Sketchbook and pencils, Working at home
Wed 31st Jul 3 hours 12.30-15.30	Sketching for the logo and corporate identity	Sketchbook, pencils, pens, watercolour, Internet, Working at home
3rd week - Developing
Thu 1st Aug 3 hours 14.00-17.00	Sketching for the logo and corporate identity	Sketchbook, pencils, pens, watercolour, Internet, Pinterest Working at home
Fri 2nd Aug 3 hours 9.00-12.00	Research into stationery sets and paper stock , Sketching for stationery set and promotional item	Sketchbook, pencils, pens, watercolour, Working at home
Sat 3rd Aug 3 hours 12.00-15.00	Working in Illustrator on logo, Buying key rings online	Adobe software, Internet, amazon, ebay Scanner, Printer, Working at home
Mon 5th Aug 3 hours 12.00-15.00	Working in Illustrator on logo and stationery set	Adobe software, Scanner, Printer, Working at home
Tue 6th Aug 3 hours 12.30-15.30	Working in Illustrator on stationery set and promotional item	Adobe software, Sketchbook and pencils, Working at home
4th week – Developing
Wed 7th Aug 3 hours 12.30-15.30	Finishing in Illustrator with logo, stationery set and promotional item	Adobe software, Scanner, Printer, Working at home
Thu 8th Aug 3 hours 12.30-15.30	Research into websites, Sitemap for the website	Internet, Pinterest, Sketchbook and pencils, Working at home
Fri 9th Aug 3 hours 12.30-15.30	Sketching for the website,	Sketchbook, pencils, pens, watercolour, Internet, Pinterest, Working at home
Sat 10th Aug 3 hours 14.00-17.00	Starting website visuals in Illustrator	Adobe software, Internet, Working at home
Mon 12th Aug 3 hours 13.00-16.00	Working on website visuals	Adobe software, Internet, Working at home
5th week - Developing
Tue 13th Aug 3 hours 13.00-16.00	Buying papers for portfolio, stationery set and promotional item	Going out to Hobbycraft and Paperchase
Wed 14th Aug 3 hours 12.30-15.30	Buying papers again if necessary, Printing finished items: all evidence for developing stage, logo, website visuals, stationery set and promotional item	Going to the city centre for paper and to the college library or Image Print if the college is closed Printer at the library,
Thu 15th Aug 3 hours 12.00-15.00	Printing other items if needed	Going to the city centre
Fri 16th Aug 3 hours 12.30-15.30	Preparing the portfolio for presentation, Preparing presentation	Portfolio, spray mount and black paper, Working at home
Sat 17th Aug 3 hours 14.00-16.00	Looking through all work to see if something is missing	Working at home
6th week - Evaluating
Mon 19th Aug 4 hours 11.00-15.00	Writing evaluation	Word, Working at home
Tue 20th Aug 4 hours 11.00-15.00	Evaluation, Printing evaluation	Word, Printer, Working at home
Wed 21st Aug 3 hours 12.30-15.30	Preparing presentation	Working at home
Thu 22nd Aug	Assessment	Going to the college

Graded Unit 2 - AHA: target market

Identification of the Target Market

The target market is wide, as the company tries to reach out to potential service-users, their families, other professional workers and funders. The funders’ group includes decision-makers in Local Authorities and Health Boards, and the local community. Fund-raising and promotional activities are aimed at the local community, communicating their ethos, aims and services to the public.

It is important that the style and levels meets the target audience; therefore some research and statistics would be important about what style is the most adequate and relevant.

Graded Unit 2 - AHA: context for the project

The context for the project

My project would consist of creating a corporate identity for Abercrombie Housing Association, using maximum 3 colours. It would provide a fresh image of the association and raise their profile. In addition, the project requires a branded item for a promotional or fund-raising activity that would help them continue to offer service-users the highest standards of support and facilities.

As the target market is wide, it is essential to find the right style for the logo and the whole corporate identity. I would go for a decent, sophisticated but simple style, trying to avoid any clichés using houses, human figures or hands. The stationery would have the same colours as the logo, but probably printed on colour paper. As for the website, it should be simple and visible, easy to navigate on. All primary navigation pages will be designed and presented as final visuals. The branded item for a promotional activity should be something creative and useful that reflects the ethos of the company.

A very important point is that AHA does not wish their charitable activities to suggest that their clients are needy or helpless. It is essential that the corporate identity suggests that they stress their ethos of personal independence and participation in the community. This could be obtained by using such imagery, colours or having a tagine alongside the logo. A typographic solution for the logo should be the primary choice.

The promotion would be aimed at potential service-users, their families and professionals. It would also have a fund-raising part. The promotional item would be a key ring, having the company’s logo on it that would be given as a gift to any enquirer. It would also suggest the services of the association: providing accommodation. 

Graded Unit 2 - AHA: interpretation

Abercrombie Housing Association Rebrand

Interpretation of the brief

The project requires a rebrand for Abercrombie Housing Association (AHA) that should be suitable for the chosen target market. This would include the corporate identity with logo and stationery set (letterhead, compliment slip and business card) all in maximum of 3 colours; sitemap and website (working or visuals only); branded item for a promotional or fund-raising activity.

AHA provides accommodation and support care for clients with a range of support needs: learning disabilities, communication difficulties, physical disabilities, dementia, autism and autistic spectrum disorder. They do not stress that their clients are needy, but they encourage them to be as independent as possible and to play a role in their community offered by the association.

The project must include development process from annotated mood boards to sketchbooks with conceptual roughs and visuals. Research of at least 3 x A3 sheets is essential as well as 4 concepts developed in sketching stage. The logo and brand should reflect the company’s support for independence and socialization. The association is willing to start a fund-raising campaign and promotion for their company, and this should include a branded item and would include a tagline alongside the logo.

The target market consists of potential service-users, their families and other professional workers.

The project must include the following:

o   corporate identity;

o   stationery set (A4 letterhead, 1/3 A4 compliment slip, business card);

o   sitemap for website;

o   fully functional website (supplied on CD/DVD) or visuals for website;

o   branded item for a promotional or fund-raising activity;

o   suitable management system of all files and assets.