Identification of the Target Market
The target market is wide, as the
company tries to reach out to potential service-users, their families, other
professional workers and funders. The funders’ group includes decision-makers
in Local Authorities and Health Boards, and the local community. Fund-raising
and promotional activities are aimed at the local community, communicating
their ethos, aims and services to the public.
It is important that the style and
levels meets the target audience; therefore some research and statistics would
be important about what style is the most adequate and relevant.
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