Graphic Design Brief
Greetings Cards
Client name and details: UK Greetings; the UK’s market
leading direct-to-retailer publisher and manufacturer of greetings cards
Contact Details: The
client’s contacts:
UK Greetings
Email:
customerfeedback@ukgreetings.co.uk
Telephone:
01924 465200 (Customer Services)
Fax:
01924 453908
Designer’s
contacts:
Tabita
Doczi
Email:
Telephone:
Project Task: Design
a range of greeting cards
Target audience: 16-34
year olds
Format: Suggested
card sizes are 159mm x 159mm, 121mm x 184mm, 137mm x 159mm, 110mm x 210mm
BUT
any card format is acceptable
Deliverables: Design
at least 4 different greetings cards
Mandatories: Front
page design;
Design
for the inside of the card;
A
range name and logo to be printed on the back page;
Envelope
colour or design;
Add
3mm bleed to all artwork supplied.
Branding considerations: UK Greetings
has a logo which should be used on the back of the cards.
Supplied Materials: High
resolution versions of the logo
Other considerations: Questions
to consider:
o
Who is the
recipient?
o
Who is the
actual buyer?
o
What is the
occasion?
o
Is the card
design-led or copy-led?
(Women buy far more cards than men)
Design Direction: The
industry is a very competitive market, therefore it is important to design
something that will stand out from the competition. Remember who you are
targeting. De some research into what types of cards are being sent to this
target group and why. Try to do something different to what is already out
there.
Delivery date: 10th
June 2013
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